AdvanceSeminars
The “Advance” Small Business Seminar Series is being co-hosted by our partners to make it easier for entrepreneurs to attend quality small business educational seminars.

Here is a list of the upcoming opportunities:

Financials for Non-Financial Business Owners
Date: Wednesday, November 15, 2017
Time: 1pm-4pm
Place: Business & Entrepreneurship Centre Northumberland
600 William Street, Cobourg in the main boardroom
Host: Northumberland Central Chamber of Commerce
Call 905.372.5831 to pre-register.
Seminar Presenter: Andrew Patricio
Why small business owners need to understand the fundamentals of financial statements, easy bookkeeping systems to keep your data organized, developing a cash flow forecast and how it will help you, the importance of cash flow management in your business, income statements & balance sheets, costing & pricing your products and services profitably.

PLEASE NOTE: $10 for Chamber members, $15 non Chamber members – payable at door in cash only upon arrival
Due to limited space, all participants must pre-register!

Low Cost No Cost Marketing Tools
Date: Wednesday, November 15, 2017
Time: 6pm-8pm
Place: Keeler Centre, Colborne
80 Division Street, Colborne
Host: Brighton-Cramahe Chamber of Commerce
Call 613.475.2775 to pre-register
Seminar Presenter: Andrew Patricio
Increase sales with targeted, low cost and no cost marketing tools. Improve and expand your marketing for less money than you ever thought possible. Learn how to develop simple and inexpensive marketing strategies as well as: basic marketing rules, how to target your marketing efforts for a high return on your investment (ROI), why and how to conduct market research, how to identify your key differentiators – value proposition, how to develop a strategic marketing plan and online and offline marketing tools that are available.

Reputation Management & Online Reviews
Date: Thursday November 23, 2017
Time: 12 noon-2pm
Place: Port Hope Public Library
31 Queen Street, Port Hope
Host: Port Hope Chamber of Commerce
Call 905.885.5519 to pre-register
Seminar Presenter: Damali Thomas
Participants will understand the importance and relevance of a company’s online presence, provide business owners an awareness of their own businesses’ online presence & reputation, strategies to improve online presence, best practices when responding to an online review, a reputation scanner tool, and case studies examples will be discussed.
Bring your own laptop, ipad to this session.

PLEASE NOTE: $10 for Chamber members, $15 non Chamber members – payable at door in cash only upon arrival
Due to limited space, all participants must pre-register!

CANCELLED

Google My Business & Business Listings
Date: Thursday November 30, 2017
Time: 6pm-8pm
Place: Campbellford Community Resource Centre
65 Bridge Street E, Campbellford
Host: Trent Hills Chamber of Commerce
Call 705-653-1551 Toll Free: 1-888-653-1556 to pre-register
Seminar Presenter: Damali Thomas
In this seminar participants will get help in setting up your Google my business listing, the importance of having your business properly listed on Google & 20 other Directory sites will be discussed.

Bring your own laptop, ipad to this session.

PLEASE NOTE: $10 for Chamber members, $15 non Chamber members – payable at door in cash only upon arrival due to limited space, all participants must pre-register!

Social Media Seminar – Engage, Enlighten, Promote
Date: Wednesday, January 31, 2018
Time: 12noon-2pm
Place: Business & Entrepreneurship Centre Northumberland
600 William Street, Cobourg in the main boardroom
Call 905.372.9279 to pre-register
Seminar Presenter: Peter Thomas
Developing a social media marketing plan, have clear objectives for your plan, understanding who is your customer & who is your competition, platform choices, strategy, content planning, advertising & analytics. Other discussion items: understanding your buyer persona & tools for social media with a focus on business Facebook, Instagram & Twitter.

PLEASE NOTE: $10 for Chamber members, $15 non Chamber members – payable at door in cash only upon arrival
Due to limited space, all participants must pre-register!

Product & Business Photography Workshop
Date: February 7, 2018
Time: 1:30pm-3:00pm
Place: Business & Entrepreneurship Centre Northumberland
600 William Street, Cobourg in the main boardroom
Call 905.372.9279 to pre-register
Seminar Presenter: Mike Gaudaur
A professional photographer will discuss set up & lighting for your product photos, how to make your photos effective for your online marketing, taking photos of you/staff to look like people who you would want to do business with.

PLEASE NOTE: $10 for Chamber members, $15 non Chamber members – payable at door in cash only upon arrival
Due to limited space, all participants must pre-register!

Today’s Online Marketing Environment
Date: Tuesday, March 6, 2018
Time: 12 noon-2pm
Place: Business & Entrepreneurship Centre Northumberland
600 William Street, Cobourg in the main boardroom
Call 905.372.9279 to pre-register
Seminar Presenter: Peter Thomas
What attributes make up a good website, search engine optimization, SEO, inbound links, keyword phrases, content marketing, email, social media platforms integration, analytics relating to your website & social media platforms, paid search, banner advertising, & e-commerce. Other discussion items include the development of a digital marketing plan & overall marketing expense ROI.

PLEASE NOTE: $10 for Chamber members, $15 non Chamber members – payable at door in cash only upon arrival
Due to limited space, all participants must pre-register!