AdvanceSeminars
The “Advance” Small Business Seminar Series is being co-hosted by our partners to make it easier for entrepreneurs to attend quality small business educational seminars.

Here is a list of the upcoming opportunities:

Social Media Seminar – Engage, Enlighten, Promote
Date: Wednesday, January 31, 2018
Time: 12noon-2pm
Place: Business & Entrepreneurship Centre Northumberland
600 William Street, Cobourg in the main boardroom
Call 905.372.9279 to pre-register
Seminar Presenter: Peter Thomas
Developing a social media marketing plan, have clear objectives for your plan, understanding who is your customer & who is your competition, platform choices, strategy, content planning, advertising & analytics. Other discussion items: understanding your buyer persona & tools for social media with a focus on business Facebook, Instagram & Twitter.

PLEASE NOTE: $10 for Chamber members, $15 non Chamber members – payable at door in cash only upon arrival
Due to limited space, all participants must pre-register!

Product & Business Photography Workshop
Date: February 7, 2018
Time: 1:30pm-3:00pm
Place: Business & Entrepreneurship Centre Northumberland
600 William Street, Cobourg in the main boardroom
Call 905.372.9279 to pre-register
Seminar Presenter: Mike Gaudaur
A professional photographer will discuss set up & lighting for your product photos, how to make your photos effective for your online marketing, taking photos of you/staff to look like people who you would want to do business with.

PLEASE NOTE: $10 for Chamber members, $15 non Chamber members – payable at door in cash only upon arrival
Due to limited space, all participants must pre-register!

Today’s Online Marketing Environment
Date: Tuesday, March 6, 2018
Time: 12 noon-2pm
Place: Business & Entrepreneurship Centre Northumberland
600 William Street, Cobourg in the main boardroom
Call 905.372.9279 to pre-register
Seminar Presenter: Peter Thomas
What attributes make up a good website, search engine optimization, SEO, inbound links, keyword phrases, content marketing, email, social media platforms integration, analytics relating to your website & social media platforms, paid search, banner advertising, & e-commerce. Other discussion items include the development of a digital marketing plan & overall marketing expense ROI.

PLEASE NOTE: $10 for Chamber members, $15 non Chamber members – payable at door in cash only upon arrival
Due to limited space, all participants must pre-register!

Social Media Overview: Build Followers & Quality Content
Date: Tuesday, April 26, 2018
Time: 12 noon–2pm
Place: Business & Entrepreneurship Centre Northumberland, 600 William Street, Cobourg (in the main boardroom)
Call: 905.372.9279 to pre-register

Seminar Presenter: Brand Ambition, Bowmanville: www.brandambition.ca
(Katie Dempsey, Owner & Creative Director and Stephanie Campbell, Project Manager.)
Contact for Northumberland and East, Brand Ambition, steph@brandambition.ca

Please BRING your own laptop/cell phone/or tablet for hands-on activities to increase your skills on your own device. Learn how to communicate your brand and grow your social media presence. With a focus on styling your photos and creating quality content, you will learn; tagging, sharing, and posting strategies, communicate your brand in your photos, filters and texts to create ads, how to increase engagement with your followers, how to use (and not use) #hashtags, recommended apps and posting tools, increase engagement and loyalty among followers.